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(Our editorial process)

Good architecture follows a process.
So does perception.

A calm & structured way

ArchiWeb™ works with a small number of studios each year through a clear, measured sequence.
Defined steps, defined outcomes, minimal disruption to your practice.
(A considered process)

How we work together

Our role is to translate the way your studio thinks into an editorial website that feels quiet, assured and inevitable – not promotional.

We do this in three phases. Each phase has a specific outcome, so you always know where you are and what comes next. This makes the process feel shorter and more predictable, even when the work itself is detailed.

(done‑for‑you approach that protects your time)

The Three Phases

(01)

Positioning & narrative

Clarifying how your studio should be seen.

We begin with a focused conversation about your studio and its work.

We look at:

• The projects you are most proud of
• The clients and commissions you would like more of
• How you wish to be understood within the Australian and wider context

From this, we define a clear narrative and point of view that guides the entire site.

You receive
A concise positioning and narrative outline for your studio.

Your involvement
One structured call and a short follow‑up review.

(02)

Structure, content & editorial direction

Designing how your work is understood, not just shown.

We plan the site structure, write the words and set the editorial direction, so the website reads more like a considered publication than a glorified brochure.

We map:

• The key pages and how they relate
• How projects, ideas and practice are presented
• Tone of voice and visual references that feel true to your studio

You review at defined points. We refine, then move forward.

You receive
A complete site map, draft copy and editorial direction for approval.

Your involvement
Commenting on one or two rounds of structure and copy.

(03)

Design, build & launch

Creating the digital environment your work deserves.

We design and build the site in a modern, robust platform suited to architecture studios.

This includes:

• Page design and layout
• Development and responsive build
• Considered performance and basic search foundations

Before launch, you review a working version of the site and provide final feedback.

You receive
A live, editorial website that your team can easily update.

Your involvement
Short reviews at key stages and a final sign‑off.

(Timeframe and involvement)
Most projects run over six to eight weeks from first call to launch, depending on scope and responsiveness.

What to expect from your side

• Three to four focused calls
• A small number of review windows
• Providing access to existing imagery and assets
Our aim is to carry the complexity, so you can stay focused on your work while the site takes shape in the background.

Space for quality

We work with a limited number of studios at any one time. This space is what allows the work to remain careful, restrained and precise.

If, at launch, you feel the site does not accurately reflect your studio, we continue refining within the original scope until it does.

Walk through the process for your studio.

If you would like to see how this process could apply to your studio, the first step is a private consultation.